How it works

From scattered tools to a spinning flywheel.

We don't hand you shelf software and walk away. We scope, build, and operate your ecommerce brain — the same way Shadstone runs it in production for their own brands.

1

Discovery

1–2 weeks

We learn your operation — brands, marketplaces, supply chain, reporting needs, and where the pain actually lives.

What you provide

  • Access to your current tools and sample exports
  • A walkthrough of your month-end process
  • Your stakeholder and reporting requirements

What we deliver

  • Stack map and data-flow diagram
  • Scope document for your ecommerce brain
  • Pilot configuration plan
2

Build

4–8 weeks

We deploy a custom instance on the Paraliving platform — configured for your products, shipments, COGS rules, inventory sources, and sales channels.

What you provide

  • Product catalog and historical shipment data
  • Marketplace and 3PL integrations or exports
  • Sign-off on reconciliation rules

What we deliver

  • Configured ecommerce brain on Paraliving
  • Connected data feeds and reconciliation logic
  • Team onboarding and admin training
3

Operate

Ongoing

Live reconciled data from day one. We support iteration as your brands grow, channels expand, and reporting needs evolve.

What you provide

  • Feedback on data accuracy and workflows
  • New channel or brand requirements as they emerge

What we deliver

  • Ongoing platform support and iteration
  • Live dashboards and shareable reports
  • A single source of truth your whole team trusts

Curious why we call it a flywheel? Read about the flywheel →

Ready to start discovery?

Book a sales call — we'll understand your stack and outline what the build looks like.

Book a sales call