Why "The Fly Sales"
Every growing ecommerce business talks about building a flywheel — the self-reinforcing loop where better ops lead to better decisions, which lead to more sales, which fund the next cycle.
But most operators never get the flywheel spinning. Their data lives in eight tools. COGS is a guess. Inventory drifts. Month-end eats a week. You're pushing dead weight uphill.
We named the company after what actually fixes that: an ecommerce brain — a unified source of truth for products, shipments, landed COGS, inventory, and sales. When that brain is live, the flywheel turns on its own. That's The Fly Sales.
What we build
We don't sell shelf software. We deploy and configure the Paraliving platform — the same ecommerce brain Shadstone runs in production across Amazon, TikTok Shop, Shopify, and Walmart — tailored to your brands, your stack, and your reporting needs.
- Multi-brand, multi-platform product catalog with real unit economics
- Shipment timelines with landed COGS calculated per unit
- Daily inventory reconciliation across channels and 3PLs
- Sales and P&L that reconcile to your bank account
- Shareable live reports for accountants and partners
Who we work with
Multi-brand ecommerce operators doing real volume — typically across two or more marketplaces, with import supply chains, shared warehouses, and stakeholders who need live numbers without another export-and-email cycle.
If you're still stitching Sellerboard, Shopify, and QuickBooks together every month, you're our customer. If you want a vendor portal you log into once a quarter, we're not.
Ready to spin the wheel?
Book a sales call. We'll walk through the platform, understand your stack, and scope what your ecommerce brain looks like.